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Analysis of my market positioningÂ
Market positioning refers to the ability of influencing client perception of a brand or product with regard to competitors. Knowing where you stand in the marketplace is vital for strategic decision-making.
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Market positioning aims at establishing the image and identity of a brand or product so that customers perceive them according to your needs.
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MKI will elaborate a perception map to show you where your brand or product stands in the eyes of recipients, accompanied by a clear positioning strategy.
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